https://www.cowensrun.com/thoughts daily 0.75 2026-04-03 https://www.cowensrun.com/thoughts/how-to-run-a-better-rfp-process monthly 0.5 2026-04-01 https://www.cowensrun.com/thoughts/how-to-win-more-rfps monthly 0.5 2026-04-03 https://www.cowensrun.com/thoughts/storming-the-castle-with-a-cor-strategy monthly 0.5 2026-03-24 https://www.cowensrun.com/thoughts/67-of-sellers-didnt-reach-the-finish-line monthly 0.5 2026-03-24 https://www.cowensrun.com/thoughts/what-comedian-mitch-hedberg-and-chef-alice-waters-taught-me-about-marketing-and-sales-alignment monthly 0.5 2026-02-03 https://www.cowensrun.com/thoughts/setting-the-table-a-fresh-approach-to-procurement-negotiations-a-downloadable-whitepaper monthly 0.5 2025-11-24 https://www.cowensrun.com/thoughts/in-bd-there-are-scavengers-of-seeds-and-there-are-cultivators-of-crops monthly 0.5 2025-10-03 https://www.cowensrun.com/thoughts/blorp-the-sales-robot-thats-bad-at-sales monthly 0.5 2025-09-23 https://www.cowensrun.com/thoughts/name-a-more-important-thing monthly 0.5 2025-07-09 https://www.cowensrun.com/thoughts/my-greatest-strength-is-my-greatest-weakness monthly 0.5 2025-06-30 https://www.cowensrun.com/thoughts/word-of-mouth-is-greatuntil-it-isnt monthly 0.5 2025-06-23 https://www.cowensrun.com/thoughts/to-be-great-at-sales-look-for-railroad-crossings monthly 0.5 2025-06-04 https://www.cowensrun.com/thoughts/the-name-i-claim monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/67c735b113f7a750cf35cebf/6bdddbc5-37ae-4663-9867-cf17238d636d/C+Owens+Run-07.png Thoughts - The Name I Claim, the Logo Downlow and Some Colorful Language There are a few elements here worth unpacking. First, you may see an upward arrow made of two parts. The arrow symbolizes upward growth, and it’s in two parts because the best solutions are created when both the client and I form a solution together. The arrow has even deeper meanings, though. The right side of the arrow is an ancient Nordic symbol called a Rune Laguz, which, among other things, represents the subconscious and the guidance your subconscious provides in life. Its inverse is also present on the left side, representing the conscious mind. The two paired together create the balance of the conscious and subconscious. It reminds me to never fully trust a gut feeling without examining it, and to never make a decision for a client purely based on data; it must also feel right for their brand. This is the embracing of constructive conflict even in my own mind. Questioning assumptions while questioning data is how you plant yourself in objectivity. Secondarily, you’ll notice what looks like part of an infinity symbol. I wanted to communicate that the solutions we build together will stand the test of time. Are they one-and-done and you never have to revisit them again? Certainly not. Nothing is infinite other than infinity itself. Every approach, process and decision must be revisited on occasion to determine if it’s still the right approach, or if the challenge itself has evolved. 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